But using the justified irreverence idea, the GP Turbo’s design is born from its performance. Not only is Nike still innovating around the tennis space but creating a product that just looks fun.”īy giving a tennis shoe a fresh cosmetic appeal it may encourage those who wouldn’t otherwise consider a tennis shoe to take a look and maybe even pick up the sport, Walker says. We wanted to really make a statement with this product. “As far as an aesthetic, we wanted to try something new,” he says, “shake up the pace a little bit, make a mark, an impact, and indicate perhaps a newer, fresher design aesthetic to come. Walker says Nike has an age-old saying that irreverence has to be justified in tennis, going back to the Andre Agassi and John McEnroe days.
The aesthetics, though, that was all about tennis.
“We are a bit smaller, so we are always looking out for the best and latest technologies.” The GP Turbo borrows from basketball underfoot based on the similar movements, lateral cuts and quick transitions and running technology for the flexibility and lightweight needs of the upper. “Truth be told, our tennis category works with everyone,” Walker says. A top-down view of the new tennis offering from Nike.
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